Towards Success Cupping Centers
Patient relationships cared for across a growing Saudi clinic network
Overview
Based in Madinah and operating for around two decades, Towards Success Cupping Centers is a multi-branch Hijama clinic network serving patients across Saudi Arabia, with locations in Riyadh, Buraydah, and beyond. The brand has grown around a relationship-led model of care: patients return because they know the service, trust the team, and expect clear guidance on when and where to book again.
The team uses Azeer to make that follow-up feel timely and organized at scale. Instead of occasional newsletters or one-off reminder blasts, the clinic runs patient reactivation as a disciplined, always-on patient relationship program.
The Challenge
In appointment-led healthcare, the most valuable relationship is often the patient who already had a good experience. They may simply need a timely reminder, a clear branch option, and a simple path back to the chair.
At multi-branch scale, that is hard to manage manually. Branch locations, returning-patient offers, seasonal Hijama demand, and follow-up questions all create a constant stream of messages. If every reply sits on a personal phone or disconnected inbox, the team cannot reliably turn interest into bookings.
How The Operation Works
Towards Success built a WhatsApp relationship engine in Azeer. Campaigns go out to segmented audiences, often multiple times per day, with practical messages patients can act on immediately: branch locations, appointment reminders, and returning-patient incentives.
When a patient replies, the work does not disappear into a private chat. It lands in a shared inbox where staff can answer, route, and close the loop quickly. A reminder becomes a question. A question becomes an offer. An offer becomes an appointment.
The Impact
The scale is the story. The team has sent more than 1,000 broadcasts and managed hundreds of thousands of patient conversations from one system. Sampled campaigns show delivery around 78-79%, read rates around 43%, and a 0% opt-out rate.
That last figure matters. Patients stay subscribed when messages feel useful, respectful, and connected to real care. For Towards Success, WhatsApp is not a noisy promotional channel. It is a trusted line between the clinic and the people most likely to book again.
For healthcare operators, the lesson is clear: when reminders are relevant, replies are organized, and every branch works from the same system, WhatsApp becomes more than messaging. It becomes the appointment book.