# Azeer, full reference

> Azeer is the operational communication system for businesses across the region. One operation to capture, convert, operate and reactivate customers across WhatsApp, phone calls and AI, built bilingual (English + Arabic, RTL). Azeer is not a collection of features; it is a system designed to integrate deeply into how a company works, so communication actively contributes to business outcomes.

## What Azeer does
Azeer unifies customer conversations, automation and revenue workflows on a WhatsApp-first foundation, organised around a four-stage journey:
- Capture: turn inbound interest (ads, links, QR, web) into qualified WhatsApp conversations.
- Convert: move conversations to booked appointments, paid orders and confirmed COD.
- Operate: run day-to-day operations, reminders, confirmations, updates, support, automatically.
- Reactivate: recover revenue from the existing customer database and loop it back into Convert.

## Who it is for
- Healthcare: clinics, polyclinics and dental groups, appointment confirmations, no-show reduction, recalls and re-engagement, with compliance and voice support.
- E-commerce & retail: D2C brands and SME merchants on Salla and Zid, abandoned-cart recovery, order updates, COD confirmation, post-purchase engagement and reorder campaigns.

## Product (the platform)
- Unified Inbox (https://azeer.com/en/platform/unified-inbox): every channel, WhatsApp, Instagram, voice, lands in one shared team inbox so any agent can answer, with assignment, notes, tags and templates.
- Chatbot Builder (https://azeer.com/en/platform/chatbot-builder): no-code automated conversations, quick replies and self-service that hand off cleanly to a human.
- Analytics & Reporting (https://azeer.com/en/platform/analytics-reporting): conversation, team and channel performance, with the metrics operations teams act on.
- Ad Campaigns & Marketing (https://azeer.com/en/platform/campaigns-broadcasts): WhatsApp marketing, approved templates, segments and bulk broadcasts with delivery analytics.
- Cloud Calls (https://azeer.com/en/platform/cloud-calls): CITC-licensed cloud telephony / call center, IVR, routing and recordings alongside the chat channels.
- Automation (https://azeer.com/en/platform/workflow-builder): a rules-and-triggers engine that connects channels to the systems a business already runs.
- AI Agent (https://azeer.com/en/platform/ai-agent): trained on the company's own knowledge base; qualifies customers, supports buying decisions, and hands off to humans without losing context.

## Pricing & activation
- Pricing (https://azeer.com/en/pricing): three clear layers, a platform subscription, pay-as-you-go usage (Azeer Units) with a live estimator, and optional Activation / Managed Operations. Every channel, the call center and the AI Agent are in every plan.
- Plan builder (https://azeer.com/en/pricing/plan-builder): pick a plan, billing cadence, seats and add-ons and get an itemised quote instantly.
- Get started (https://azeer.com/en/get-started): a guided activation flow, answer a few questions and choose to start with a specialist or from inside the product.
- Book a demo (https://azeer.com/en/book-demo): talk to the Azeer team. Contact (https://azeer.com/en/contact): reach Azeer on any channel, WhatsApp, call back, booking or email.

## Resources
- Customers (https://azeer.com/en/customers): stories from teams across retail, real estate, logistics, healthcare and fashion that run customer communication on Azeer.
- Developers (https://azeer.com/en/developers): a programmable API for WhatsApp, voice and more, plus webhooks and the rules engine, positioned as the local Twilio alternative, with PDPL compliance and in-Kingdom residency.
- Help Center (https://azeer.com/en/help-center): answers and troubleshooting across getting started, channels and operations.
- ROI calculators (https://azeer.com/en/tools): quantify the monthly cost of no-shows, abandoned carts, slow lead response and dormant customers, net of Azeer's cost.
- WhatsApp pricing calculator (https://azeer.com/en/tools/whatsapp-pricing-calculator): estimate WhatsApp Business Platform cost by recipient country and message category (Marketing, Utility, Authentication).

## Facts
- Category: operational communication system (نظام تواصل تشغيلي), WhatsApp, voice and AI run as one operation, not a standalone messaging or CPaaS tool.
- Markets: GCC / MENA. Languages: English + Arabic (full RTL).
- Priority verticals: healthcare clinics & polyclinics; e-commerce / D2C brands (Salla, Zid).
- Channels: WhatsApp (primary), Instagram, voice / cloud call center, web.
- Compliance: PDPL-aligned, in-Kingdom data residency, CITC-licensed voice; official Meta Business Partner.
- Primary CTA: Book a demo.