ALMULHIM AUTO
A nationwide automotive service experience, organized from the first WhatsApp message
Overview
Founded in Al-Ahsa in 1987, ALMULHIM AUTO is a Saudi automotive group serving more than 20,000 customers a year across the Eastern Province and Riyadh, through dealership, maintenance, spare parts, and accident-repair journeys. In automotive service, customer trust is built in practical moments: finding the right workshop, getting the right part, knowing who will follow up, and feeling that the business understands the urgency of the request.
Azeer became the operating layer behind that customer experience, giving ALMULHIM AUTO one organized front door for drivers across the Kingdom.
The Challenge
Automotive aftersales has many paths, and each one carries customer expectation. One driver needs periodic maintenance. Another is searching for spare parts. A third is dealing with accident repair and insurance. A fourth simply wants the nearest workshop, opening hours, or a service-center contact.
At ALMULHIM AUTO's scale, the challenge was not just answering quickly. It was protecting the quality of the service journey while routing each request correctly across cities, service types, and specialist teams.
How The Operation Works
ALMULHIM AUTO built a bilingual WhatsApp intake flow in Azeer. Every customer is greeted instantly, chooses Arabic or English, and is guided through a clear service menu covering maintenance, spare parts, accident repair, insurance, sales, and customer service.
The assistant captures the essential details up front, such as the customer's city and the parts or service they need. Conversations are then tagged and assigned to the right team, with a live call-center team and sales queue continuing the conversation when human follow-up is needed.
The Impact
The operation now supports hundreds of thousands of customer chats from one organized system. WhatsApp runs as a high-capacity, healthy channel: ALMULHIM AUTO operates at Tier 3 (the platform's top sending tier) and maintains a green sender quality rating.
Large segmented campaigns reach audiences in the thousands, while inbound replies become structured service requests instead of loose messages. A customer can ask for parts in Dammam, receive the right follow-up, and move into a sales or service queue without the team losing context.
For automotive groups, that is the real win: WhatsApp becomes a trusted service desk, parts counter, and aftersales coordinator in one channel drivers already use.