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Retail · Confectionery

Patchi

Centralized management for a wide branch network

Patchi

Overview

To regulate the rhythm of communication across its large network of branches, Patchi has used Azeer since 2022 to activate the "Unified Number" feature. Azeer lets the brand organize a heavy influx of conversations and route each one to the right branch, regardless of demand volume.

Impact

Field communication channels were unified under one operating system, ensuring service continuity and high responsiveness across all regions.

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